Reflection: What Makes a Great Product?

Companies must consider all the ways in which they might reach their target consumer
A product that is difficult to use or understand will likely keep the user from achieving the goal.
TD Ameritrade is one of the most popular stock trading apps, offering both beginner and professional mobile versions to meet the needs of all prospective users.
Amazon has established the gold standard we have now come to expect everywhere
Ulta Beauty has established a strong culture that extends far beyond the products it sells and has connected to its loyal community of beauty enthusiasts who share the same vision and values.



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Abby Mueller

Abby Mueller


I am a UX designer and storyteller. I infuse technology with purpose to engage, connect, and inspire in a unique and beautiful way.